“Core Values”

Values-based leadership begins with identifying core values. Core values are the basic principles which we have chosen to guide our actions. Core values define beliefs, standards, and acceptable behaviors. Once determined and communicated throughout the organization, they guide and govern the decisions and actions of the individuals and the organization. The core values shape the organizational culture and the behavior and actions of all who are associated with that organization.

The core values provide the framework for decisions, priorities, and actions. Some examples of organizational core values are:

  • Our integrity has no room for error.
  • We will conduct our business honestly.
  • Our “customers” must always be treated respectfully.
  • We believe that our employees are the key to our success.
  • Our actions will evidence trust, credibility, uncompromising integrity, and dignity of the individual.
  • We believe that our first responsibility is to our patients. (customers, clients, etc…)
  • We believe in our employees and will create an environment that fosters, respect, fairness, and opportunities for personal and professional growth.
  • We pledge to provide the finest personal service and facilities for our guests who will always enjoy a warm, relaxed, yet refined, ambiance.

The four values of Disney: Safety, Courtesy, The Show, and Efficiency are known and understood by all employees. Furthermore, they are rank ordered so that they can clearly guide the actions and decisions of everyone throughout the Disney organization. The Quality Principle of Mars, Inc., “The consumer is our boss, quality is our work, and value for the money is our goal,” has the same benefit for everyone who is associated with that company.

Adapted with permission from Executive Leadership. Copyright © Resource Associates Corporation – Sorrell Associates. All rights reserved.